Leadership Team

Executive Message

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For more than two decades, I’ve been privileged to work as executive director of Centro La Familia Advocacy Services. I’m honored to partner with a caring and compassionate staff that helps low-income, monolingual/bilingual families facing often-overwhelming challenges and pressures. Each year, our nonprofit organization serves more than 10,000 clients in Fresno County through culturally sensitive programs and interventions that promote health, wellness and economic stability.

The demand for our services has grown over time — and we have evolved and expanded in response. But there is more to do. Every day, we’re working hard to find the funds to support crucial programs. And while the social climate is ever-changing, we continue rising to the challenge of helping the most vulnerable members of our community. We appreciate your support.

Margarita Rocha
Executive Director

Board of Directors

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Bob Solis, Chairperson
Fresno County Department of
Child & Family Services (retired)

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Graciela James, Vice-Chair
California Highway Patrol


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Sue Kern, Secretary
Fresno County Superior Court

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Kim Kimura
Kasco Fab, Inc.

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Rogelio G. Fernandez
Adventist Health

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Elizabeth Diaz
Chief Public Defender
Fresno County Office of the Public Defender


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Camille Cook
Certified Immigration Specialist
Law Office of Camille K. Cook

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Corinne L. Florez
California State University Fresno

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Jerry James
Water Resource Manager
Alta Irrigation District 

Staff Directory

Victim Assistance

Mario Gonzalez Deputy Director Email

Valerie Tinoco Operations Director Email

Health & Wellness

Ilse Gallardo
Program Manager

Edgar Olivera
Admin Assistant to Executive Director



Family Strengthening

Erica Pereira
Supervisor, Families Together Program

Myra Diaz
Lead Parent Educator



Centro La Familia